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2016 Mobile Ad Summit
Monday
, 
March 
16
 at 
5:30pm
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Monday
, 
March 
16th
 at 
5:30pm
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OVERVIEW

Nearly 7 million Americans are living with Alzheimer’s Disease, and millions more may be undiagnosed in the unimpaired or early impaired stages. As we enter an era of earlier detection and diagnosis, a new opportunity is emerging–one that allows individuals and families to engage sooner in care, planning, and support.  

  

At a moment when longevity, wellness, and proactive health are reshaping how Americans think about aging, scientifically grounded and clinically validated advances are redefining Alzheimer’s disease care. This shift is especially evident in diagnostics, where newly FDA-cleared blood tests are transforming the landscape. These tools are more scalable, more affordable, and less invasive than current diagnostic standards and can be used alongside clinical assessment to help identify the disease earlier for both patients and providers.  

  

California has more Alzheimer's patients than any other state, with an estimated 720,000 residents affected — including over 24,000 in Sacramento County alone. Alzheimer's was the third leading cause of death among Californians in 2015, and with 22% of the state's population projected to be over 65 by 2040, the urgency to invest in long-term care solutions is growing. In response, Governor Newsom launched a Master Plan for Aging in 2019, with initiatives focused on dementia-capable adult day services and early detection through primary care.

Speakers

SPEAKER

Dr. Rachel Whitmer

Co-director
UC Davis Alzheimer's Disease Center; Professor of Public Health Sciences and Neurology 


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SPEAKER

Dr. Lawren VandeVrede

Assistant Professor of Neurology
UCSF Edward and Pearl Fein Memory and Aging Center



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SPEAKER

Andrew Mendoza 

California Government Relations Director
Alzheimer’s Association

 


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SPEAKER

J.K. Wall

Executive Director, Neuroscience Corporate Affairs
Eli Lilly and Company

 


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SPEAKER

 Assemblymember Tasha Boerner (D)

District 77
California State Assembly 


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SPEAKER

Assemblymember Diane Papan (D)

District 21
California State Assembly


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SPEAKER

 Assemblymember Alexandra Macedo (R)

District 33
California State Assembly 


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SPEAKER

 Sen. Catherine Blakespear (D)

District 38
California State Senate 

 


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SPEAKER

Assemblymember Dr. Joaquin Arambula (D)

District 31
California State Assembly

 


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MODERATOR

Steve Clemons

Editor at Large
The National Interest

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SPEAKER

Rep. Donna Howard
(D-48)

Member, Appropriations Committee

Texas House of Representatives



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SPEAKER

 Rep. Gary VanDeaver

(R-1)

Chair, Public Health Committee

Texas House of Representatives



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SPEAKER

Robin Hilsabeck


PhD, ABPP, Chief, Division of Neuropsychology

UT Health San Antonio


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SPEAKER

 Sara Damiano


Director, Office of Aging Services Coordination

Texas Health and Human Services


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SPEAKER

Jen Oleksiw


Group Vice President, U.S. Neuroscience and Global Commercial Innovation Officer

Eli Lilly & Company

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More speakers to be announced

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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If you are a licensed US Prescriber or a Health Care Provider licensed in a state with laws requiring payment disclosures, please be aware of Lilly’s transparency reporting requirements as a result of enacted federal and state legislation.

As a result of enacted state and federal legislation, if you are a prescriber or other licensed healthcare professional with an active license from MA, MN, NJ and/or VT, a Veterans Affairs employee, and/or a state or federal government employee, you may be restricted from accepting industry-provided food/beverage. Please consult your state or federal regulations or ethics laws.

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